TomTom and Baidu Join Forces to Develop Unified High Definition Maps for Autonomous Driving – Business Wire (press release)

BEIJING–(BUSINESS WIRE)–Baidu Create AI Developer Conference, Beijing, China – TomTom
and Baidu (BIDU)
announced today that they have joined forces to develop high definition
(HD) maps for autonomous driving. Their collaboration on the development
of a global HD map service combines TomTom and Baidu’s expertise in HD
map-making and artificial intelligence (AI). Baidu will leverage TomTom’s
Real-Time Map Platform
to improve HD map-related technologies
utilised in China.

HD Map and RoadDNA
are two revolutionary, highly accurate, digital
map products helping automated vehicles precisely locate themselves on
the road and plan manoeuvres, even when traveling at high speeds.
TomTom’s HD Map already covers the USA* and Western Europe**, with over
360,000km of highways and interstates mapped. TomTom already sets a
worldwide standard with TomTom real-time mapping technology that helps
enable safe autonomous driving.

Harold Goddijn, CEO, TomTom, said: “With Baidu moving to TomTom’s map
making platform for high definition maps, we’re creating a globally
unified HD map service for OEMs and technology companies who are working
on the future of driving. We are convinced that we can accelerate this
future with smart partners like Baidu.”

Qi Lu, COO, Baidu, commented: “Autonomous driving is a paradigm shift
for the automotive industry, and engineering and testing the systems to
make it a reality is much less effort when those systems are globally
identical. Our collaboration with TomTom creates a uniform global
component in the form of a single HD map service, and further advances
our open source self-driving car programme, Apollo.”

Baidu is a leading artificial intelligence company and a major mapping
service provider in China. Leveraging its resource and capabilities in
AI, the company has been developing HD maps since 2013, using smart
technologies such as deep learning to help automate data processing and
map creation. This past April, Baidu announced its open source
autonomous driving platform, Apollo. The project aims to build a
collaborative ecosystem for companies to work together and to promote
the development and popularisation of autonomous driving technology.

This announcement will not have a material financial impact on the
current fiscal year. Entering into this partnership is in line with
TomTom’s strategy and is beneficial to its long-term development.

*Mainland/Contiguous US: 48 states + Washington DC. Does not
include Hawaii and Alaska.

**19 Countries: France, Germany, UK, Spain, Italy, Ireland, Switzerland,
Portugal, Austria, Czech Republic, Poland, Belgium, Netherlands,
Luxembourg, Denmark, Norway, Sweden, Finland and San Marino.


About TomTom
At TomTom (TOM2) our mission is to make
technology so easy to use, that everyone can benefit from it. We created
easy to use navigation devices, helping millions of people to get where
they want to be. Today, we continue to simplify the complex, making
technology more accessible for everyone. We have four customer facing
business units: Consumer, Telematics, Automotive and Licensing. We make
easy to use navigation devices, sport watches and action cameras for
consumers. We enable businesses with vehicles to more easily manage and
improve fleet efficiency whilst increasing overall business performance
with our Telematics solutions. We also offer a world leading real-time
map platform that is powering innovative location based services and
helping to make automated driving a reality for the automotive
industry. Founded in 1991 and headquartered in Amsterdam, we have over
4,600 employees and sell our products worldwide.

About TomTom Automotive
is the trusted partner for innovative and future-proof
navigation technology for the global automotive industry. As a global
leader in connected navigation software, traffic information, and
digital real-time maps, we offer Automotive OEMs the modular components
for self-driving cars to see beyond their sensors.


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